Co-Creation: a new profession becomes mature

In 2010 Capgemini Consulting together with several co-creation promoters, started the Co-Creation Association.

‘It aims to further develop and enrich the knowledge on co-creation, in order to boost the development and professionalization of the discipline, both in business as in scientific research. It has recently become a Special Interest Group of the PDMA. Co-creation is defined as the act of involving customers and/or stakeholders in the innovation, marketing or value creation processes of private or public organizations. Co-creation has become increasingly popular with brands and organizations looking to source fresh ideas for developing new products or creating more engaging and authentic communication’. (source)

For the third year in the row, at November 8th 2012 the Co-Creation Awards will be announced. The 2012 edition of the Co-Creation Awards is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale. The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors. (source)

Winners of the first two years are: (2011) NikeID, Heineken Open Design Explorations, Philips Mediasuite and Share an Idea (video); (2010) DSB – The Movie, Sara Lee’s Open Innovation efforts, Ontwikkelzelf Lab by Verzekeruzelf, and Second Bloom by Heijmans.

The jury members of 2012 are:

Jeroen de Kempenaer (PDMA NL – Chair of the Co-Creation Awards 2012 jury); Frank Piller (professor of management and the director of the Technology & Innovation Management Group at RWTH Aachen University, Germany, one of Europe’s leading institutes of technology); Gaurav Bhalla (an innovation, strategy, and marketing professional with global experience as a multinational executive, business consultant, entrepreneur, and educator, author of the book “Collaboration and Co-Creation: New Platforms for Marketing and Innovation”); Jaco van Zijll Langhout (Principal Consultant Digital Transformation & Innovation at Capgemini Consulting. He is one of the founding fathers of the Co-creation Association and last year he has chaired the award).

Co-Creation Awards 2012

Date: 8th of November

Where: Capgemini Utrecht Netherlands

Time: 14.30 – 18.30

Click here to register

At 17:00 CET the awards will be granted. You can follow this via livestream: